My course CRM is offered in the Spring and we will begin classes this week. I always do an evaluation of how the course was received and then modify as necessary. Luckily some elements stand the test year after year as really connecting the material in a practical way to what the students will need now and moving forward.
One of the first classes I always play a substitution game with the students. What is a customer called in different scenarios. In a future blog, I will share the results of that session. But the obvious is first, the students in the class are the customers of the school. As students of the education systems around the world are. Some may disagree and think they are products of the system. Enter in the voice of the customer via Dave Brown from Boy in a Band. He has composed a harsh criticism of his education through the verses of the song above. Take a listen. What reaction do you have? Leave in the comments below? One of his goals was starting a conversation. Let's help him fulfill that.