Thursday, June 30, 2011
TED - What ideas are worth spreading to you?
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Future Entrepreneurs
Teaching in higher education in Croatia for almost 20 years, I have mostly been in the private sector. But I am happy when learners re...
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In class today, we examined how the layers of the burger reflect the type of processes, ingredients and delivery could change the business m... -
Summer school students enrolled in my Entrepreneurship course this month and into next month were shown one of my favorite TED talks "T... -
One of my favorite things is introducing new people to the wonders that the TED movement has brought about. TED...from http://www.ted.com/ ...
"Hans Rosling shows the best stats you've ever seen"
ReplyDeletehttp://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
I watched many videos at ted.com but if I have to pick only one, it would be this one.
This video really shows some really impressive stats and the idea that health comes before wealth is really fascinating.
I was really impressed with this video, especially with animations and how statistical data can be shown in really interesting way.
Best video I have ever seen!
Enlightening!
Marko K.
Robert Hammond: Building a park in the sky
ReplyDeletehttp://www.ted.com/talks/robert_hammond_building_a_park_in_the_sky.html
I chose this video because the creators of the projects are so effective. They have used old railroad for the nature park. This video show creativity, shows how something that isn't useful can became useful and that it can generate huge profit. And whats not to like, a park in the sky, you got beautiful view at the city.
Dino S.
If I ask you which are the biggest money making film industries in the world, you would have definitely guessed number one - Hollywood. Some people would know about second place - Bollywood. How about a third place?
ReplyDeleteThere are many guesses but I do not thing that anybody would have ever imagined - Nollywood (N comes from Nigeria!!). I know that I certanly wouldn't. I only found out about it recently in a book called "Africa rising: How 900 million African consumers offer more than you think". There are many more interesting stories in the book, I really recommend it.
Movie I found on TED ("Franco Sacchi tours Nigeria's booming Nollywood") is narrated from an African born filmmaker who has made a movie about it. I think that it is interesting from two perspectives: industry itself is interesting, and this filmmaker used this interesting story to create his own product, product which tells story about Nollywood. I see him as an entrepreneur in some way as well!
I will give the analysis about the industry itself, all entreprenuers follow the same pattern, what can be seen from the movie.
BACKGROUND
People with authentic knowledge about African masses and basic knowledge about filmmaking.
IDEAS AND OPPORTUNITIES
African market is very exciting at the moment. Their needs are increasing, and there are not many products yet to meet their wants and desires. Nollywood movies are cheap, accessible and are liked by masses.
MARKETING
Prices are low, so that almost anybody can afford it, at least as a group of people; Promotion: mouth-to-mouth most effective and used; Product: low quality, takes a little time to film it.
OPERATIONS
Movie is filmed with a simple techniques, there is entire team of actors, make-up artists, producers, screen-writers. They are qucik in generating new projects, one film can be made within a week!
FINANCE
"In 2006 alone, almost 2,000 films were made in Nigeria. Now, try to imagine 40, 50 films wrapped, distributed, every week in the streets of Lagos, Nigeria and West Africa. Some estimates put the value of this industry at 250 million dollars. It has created thousands, if not tens of thousands of jobs. And it's expanding. But keep in mind that this was a grassroots movement. This is something that happened without foreign investment, without government aid.(...) I mean, 90 percent of the population will watch Nollywood." One movie costs not more than $10.000.
RESULTS
Amazing projects being made on a streets of a continent where it would be the least likely to realize them. It can transform entire socities with adding more value to stakeholders of projects, to the States.
http://www.ted.com/talks/steve_jobs_how_to_live_before_you_die.html
ReplyDeleteThis video impressed me a lot, Steve Jobs spoke to Stanford graduates in a very inspiring way. He tells them his life story and how everything in life has a purpose even though we are not wise enough to see it at the moment.
Don’t live your life in regret, because life is not meant to be lived in regret. Don’t ever settle for what you don’t want; keep fighting for what you believe in.
Certainly it's worth a look.
Filip P.
Hey Marko K: I was impressed with Hans Rosling as well. I have my own video of him because he was one of our speakers at the www.icsb.org conference I recently attended in Sweden. Visit his http://www.gapminder.org/ site as well.
ReplyDeleteDear Ivana:
ReplyDeleteCertainly you picked a surprising topic that makes me want to watch this TedTalk and I will this weekend. For now, I can say that I appreciate you using the course framework to breakdown the main observations of his idea. Thank you and hopefully your peers will follow this lead.
Daniel Kraft: Medicine's future? There's an app for that
ReplyDeleteLINK: http://www.ted.com/talks/daniel_kraft_medicine_s_future.html
I'm sure many will agree that the health is our top thing to have in mind. Most of us are aware of that fact when you get old. But, what is that what pushes younger people away from constant health control? Doctors and their gadgets? Well, try to watch this video and maybe you'll change opinions because in modern world with this level of technology; things are getting much more possible.
Jakša Podbevšek
When I first looked for TED talks I didn't realized that not only there were many important characters expressing their ideas in such important scenarios, but that there were from many parts of the world, what a shock to find out a Mexican one, not only expressing himself in such a close to home forum but also talking about a situation that is so serious and important for my country.
ReplyDeleteIn this San Miguel de Allende talk, the son of a former president of Mexico talks about security, crime and important topics for Mexican society, despite the fact being the son of a not so loved president, the message he delivers is important and inspiring enough to make me understand the importance of being aware of what one can do to react in some ways peacefully to violence. Being a mexican the catalyst for this character is in fact living everyday in the dramatic situation our nation is in.
His idea or the point he es trying to reach is reaction; that's what Mexican society needs to stop violence and to convert from the lazy and careless situation in which we are living.
Finally I just think is fair to say that after seeing the comments made on the video I detected that being good or bad, Mexicans are aware of what’s happening with this situation, and although some times there are strictly political decisions or situations (doing this type of events) the fact that they are following what someone like Eduardo Salinas has to say, enforced the hypothesis of Mexicans “waking up” to the situation.
Jessi Arrington: Wearing nothing new
ReplyDeletehttp://www.ted.com/talks/jessi_arrington_wearing_nothing_new.html
I was really impressed with this video because at first I thought it would be something boring and non transcendental. The idea of making your own clothes using the old ones sounds very rare but after I heard Jessi´s talk I understood that this new way of thinking could be awesome.
Background: Jessi is a designer from the Art Institute of Dallas. She lives in Brooklyn.
Idea: Not buying anymore new clothes. Make new designs with clothes of thrift stores.
Marketing: On facebook and twitter she shows her new designs.
Operations: Going to thrift stores in order to find clothes of her size. After that she makes the new design.
Finance: All of her outfits were very cheap (the most expensive was $50)
Result: At least Jessi is being conscious about the consumption every human makes around the world. We can use our old stuff to make great things using our creativity at a low price and taking care of the planet.
I stumbled upon an amazing TED-talk by a man named Dave deBronkart. It's really inspiring and extremely motivational.
ReplyDeleteIn 2006., Dave took a regular physical due to the fact that his shoulder hurt. By chance, the doctors found out he suffered from an uncommon form of kindey cancer that had already metastasized all over his body. He was told he had 24 weeks to live. After informing him of his condition and after scheduling another MRI, Dave asked his doc if there's something he can do. The doctor told him: "Go home and have a glass of wine with your wife."
--That was the moment when a manly man like myself shed a tear.--
He went home and told his family the bad news and informed his daughter who was getting married soon that he might not be there to walk her down the aisle.
He started searching online for treatments, comments from other patients, etc. He was directed to a site called ACOR.org - a site for cancer patients. There he was suggested to try some rare medicine which none of his doctors even once mentioned. He then realized that, and I quote: "The patients are such a underutillized resource." He immediately realized there was no place for patients to exchange thoughts, opinions, knowledge, experiences. That was it.
In 2009 he became an international spokesman for the e-patient movement, and in 2010 left his previous career to work full time in transforming healthcare.
Check it out, it's really worth it.
A refrigerator that works without electricity?
ReplyDeletehttp://www.ted.com/talks/adam_grosser_and_his_sustainable_fridge.html
Check a speech of Adam Grosser!
The background of this idea is that on our planet there are about 1.6 billion people thet live without electricity and don't have any acces to it. So they don't have refigerators which is the main machine that keeps our food fresh, clean and it has the power to kill all the bacterias that can cause spreading deseases. So he made up with an idea to build a refrigerator that works without electricity.
He talks about previous projects that are similar to his but didn't work because the usage of amoniac that became toxic. So he brought up a team from UK and they made tests how to make low pressure, untoxic refigerators without using electricity. They made a prototype that looks like a cooking fire which you have too heat up for 30 min and than it cools for an hour, so you put it in the container with food and it refigerates it for 24 hours. The „cooking fire“ costs from 25 $ and 40$. They wanted to make it avilable for everyone.
I find it very cool and useful. According to the number of people that don't have the opportunity to have an refigerator this is an great idea that can solve a lot of problems. And the price is also not expensive !
http://www.ted.com/talks/lang/eng/william_kamkwamba_how_i_harnessed_the_wind.html
ReplyDeleteWhile I was searching on TED for a video that I would like to write about I run onto the one story I found really touching. This speech is William's second speech for TED.
He lives in Malawi in Africa, with his parents and 6 sisters. His family lives of growing maize. In 2001 his country experienced an awful famine. they ate one meal per day and came to nothing. He had to step out of school because lack of money. Situation was every day worse so he decided to go back to school and read books to find a solution how to change situation. he learned physics through pictures and diagrams. Windmill were discover for him, and he saw them as opportunity that would help him to drop out water for irrigation. He went on junkyard and found some materials for making windmill. everybody were saying that he is crazy but he worked hard and succeed to make one. His house became main place for people in village to charge mobile phones, and use the electricity. Some journalists found out for him and took him to have a speech for ted.
I was impressed by this story and how he learned all these things by himself with little knowledge in english. William's persistance in looking for something to find the way out from situation they were in is mostly impressed because of his age of 15 at that time.
http://www.ted.com/talks/andrew_mwenda_takes_a_new_look_at_africa.html
ReplyDeleteTED-Talk that I wanted to share with you talks about a new look at Africa. I spent in Africa one month two years ago and have visited five countries on South. South Africa, Namibia, Botswana, Zambia and Zimbabwe. I felt in love in each one of them and also people that I met there, especially in Namibia. I found this talk very inspiring and educating for others to see their view of aid and their view of a problem they are facing with.
Africa, as Andrew Mwenda said, has a great potential to be something else than a country needing aid, and a country where people are dying from poverty and diseases.
They have become a country depending on international aid, which leaded to their governments being forced to listen to IMF and World Bank and not to their citizens, which is very sad.
It is mistake that people generalize problems of hunger and poverty and neglect potentials that those people have and want to develop. The most enterprising people in Africa cannot find opportunities to trade and work in private sector because institutional and policy environment is hostile to business.
Take a look at video.
TED talk that I loved..but got lost in all the god ones!
ReplyDeletehttp://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy.html
Happyness is something we all want in our lifes. Today I had a strange experience where I was happy to have the chance to go on an oral exam to try to get a grade 4 in a hard test that I had to study by my self (not listening to the classes before). In the end the professor thought I could even get 5, but I did not know well enough, so I got a 4. I was so happy before, but now when I new I could do better, a 4 just did not sound that good.
What makes us happy and how can we relate happiness to entrepreneurship.. – this video talks about it and can be looked at it this way:
Background: Almost everyone likes and prefers to feel happy, and people think they know what makes them happy…
Ideas and opportunities: In any entrepreneur idea, that may become an opportunity for a successful idea, happiness of the customer is important. Knowing how to make him/her happy and satisfied can be of great importance. For example – a bookstore can add difference in it by making it a “happy bookstore”. For every 100 kn that a customer spends a little book, or a color book goes to a childrens shelter. The customer gets a little “thank you in advance” note made by one of the children which adds happiness to the value of the purchase.
Marketing: Everything about the 4Ps can reflect the importance of feeling happy while buying in that certain bookstore. The customers are all of the people who like to do something for others, people who feel guilty for spending on them selves all of the time, parents whose children are getting a book at that moment and know that they made more than one kid happy… So the goal is to make the cognitive dissonance of the money spent while purchasing go away because of a good deed, and to get back to the community.
Operations: Happier workers are better workers, and they would be happier knowing they are a part of a good deed, and working positive people and customers. There has to be a balance between being “pushy” with the opportunity of making people feel happy and the discretion about it.
Finance: Even though it sounds nice to give books and coloring books to children without families, numbers have to be checked. If it is not profitable, something has to change.
Results: The feeling of happiness is important and it can be used in lots of businesses. As the TED talk shows, strange things make us happy and there is a strange way to get to happiness.
http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
ReplyDeleteBACKGROUND: MIT student wondered how would it be to take digital world and paint the physical world with that digital information. He got the idea because people today carry numerous things with them (like cellphones, laptops, tablets, iPods, cameras...) and he wanted to ease people's everyday life.
IDEA GENERATION AND OPPORTUNITY ANALYSIS:
8 years ago Pranav Mistry got curious and started wondering what can happend if he started using his computer in a same way he interacts in a physical world. His imagination went further and he developed SixthSence device.
It makes a good opportunity because people can carry their digital world with them wherever they go. They can use it on paper, plane tickets, walls, basically any surface as an interface, taking photos just with fingers, call someone, it recognizes objects, can be used as a tablet. People can use it for everything and have all features they need in one device.
MARKETING:
PRODUCT - there is no similar product on the market yet. Using one device for everything connected with technology we need in everyday life.
PRICE - $300 but he will provide all the open source software for customers to open its possibilities to all.
PLACE - India
PROMOTION - giving it to government, people with disabilities, open source software, bringing technology to masses.
OPERATIONS: Constantly developing the product, going in all sort of different directions. Started as one product (modifying computer mouse and putting parts of it on a hand) and ended as SixthSense device.
FINANCE: Making it cheap for the masses - paying only $300 instead of $20.000. Again underlying free open source software.
RESULTS: We can learn that hi-tech products can be made with low costs and sold to masses with cheap prices and that high technology doesn't have to be only for lab facilities.
Camille Seaman: Haunting photos of polar ice
ReplyDeletehttp://www.ted.com/talks/camille_seaman_haunting_photos_of_ice.html
I saw some dirrerent videos to write comment here, so it was difficult to decide, but her speech was very impressive.
When she appeared on the stage, she was wearing warm jacket, and I felt a little weird but I realized it is because she is going to talk about polar ice.
While she was talking, the screen showed many different pictures of polar ice, which was very beautiful and could not believe it is in ssame wourld as I live. While other speaker talks with no or a little pictures, she showed pictures all the time, and that made me to listen her speech because it made me easy to imagine the situation. After the speech, I realized she is a phtographer.
In the speech, she mentioned that each ice has different character and age. It really impressed me bacause I had never thought about polar ice in that way. The ice rotate sometime and shows other side of the ice, and die later.
I felt it is like human. Each of them has different character, age, and die someday. People say everyone is different, that is a good thing, and that makes the world. I realized this words are not only for human but also other species and ice. It also means that this planet is created by many different species and human cannot destroy it. She takes photos of polar ice and tells people how beautiful it is. And what she talks makes me or other poeple care about planet.
Two years ago, I bought Jamie Oliver's Ministry of Food book.
ReplyDeleteIn the book it is written that you should learn how to prepare at least one dish from every chapter of the book, and pass it on to at least 2 persons.
Being student means you are on go all the time, not having time for preparing food.
I'm grateful for the book and this video, it changed the way me, my friends, family were thinking about food.
LINK: http://www.ted.com/talks/jamie_oliver.html
Jamie started to work already as a child in his dad's pub-restaurant.
He felt passion for cooking, and became famous by the nickname „Naked chef“ which represents the way his food is; simple, fresh and delicious.
The idea is to create awarness about food among everyone, specially parents and their kids,
to educate kids about food, to inspire families to cook again.
Marketing (4P's) includes education about food, cooking lessons (Jamie's School Dinner, Ministry of Food and Food Revolution USA) in schools all over US and promoting it on TV shows in prime time, books, cookware and magazines.
Food is from local market, local cooks teaching local people for free in the main streets.
In my search for inspiring video on TED I found this recently uploaded video about a woman, an artist which took her imagination seriously and became one of the most popular artists. American artist, Janet Echelman reshapes urban airspace with monumental, fluidly moving sculpture that responds to environmental forces including wind, water, and sunlight.
ReplyDeleteJanet Echelman: Taking imagination seriously
To see this video follow this link:
http://www.ted.com/talks/janet_echelman.html
Background: She was unlikely person to become an artist and she never studied architecture, engineering, or sculpturing. After being turned out from seven art schools she started painting on her own and after 10 years of her career as amateur painter she received Fulbright scholarship to go to India and to make her own exhibition but her paints went missing.
Idea Generation and Opportunity Analysis: After her pictures went missing she had to start all over again and she sow nets from local fisherman’s, photographed them and sow how their shape changes as the wind blows from different sides. This showed her how ordinary nets can be used for her art. She took those nets and made her first creation with new volumetric struction.
Marketing: Positive word of mouth started spreading after she had her first exhibit in Madrid, Spain. Thousands of visitors sow her creation and one of them was famous urbanist which asked her to build one exhibit in Porto, Portugal. After building it she got so much publicity, positive word of mouth, and recommendation which launched her in group of best urban designers.
Operations: In her work she cooperates with aeronautical designers which help her to build massive exhibits which are not warn-able to weather conditions because they are located outdoors. She also uses help of designers and has a good relationship with fishnet factories.
Finance: She is independent artists and earns money by selling her work to her clients, mostly city governments and organizations. Financial numbers are not provided but I guess they vary from small amount for small piece of art to higher amounts for bigger projects.
Results: By believing in herself and without formal education she managed to become one of the world best artists by taking her imagination seriously.
Roko Pedisic
It was quite difficult to choose just one video, but I decided to share the one I think can really help us tomorrow when we'll be part of a real business world.
ReplyDeleteIt is about work, presented by Jason Fried, actually, why work doesn't happen at work. Many people bring their "work" home after working hours, instead of doing it just at work. The question is: Why is that happening? This video is giving an answer on that.
The problem is that people have working moments, like time series when they are really working. Employees are usually interrupted by something or someone and at the end of the day they realize they didn't get anything done. So, people need long stretches of uninterrupted time at an office to focus on what they have to work on.
Another thing that is mentioned in the video are meetings and managers. Jason says one meeting usually lead to another one, and so on. There are often too many people in the meetings - too expensive for the companies. These are just some of the problems that are mentioned.
He gives solutions like few hours of a quiet time at the office so they can be focused on work, switching from face-to-face communication to passive, like using more e-mails, that they can read when they want and when they have time...
So, in my opinion, managers should stop bothering employees and give them a chance to do what they were employed to do and to show them how creative they can be.
I find this video very useful, hope you'll like it.
http://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work.html
Ivana Hrkać
When I started looking for a video to share with all of you, i found many options, but there was this video that caught my attention inmediately just by reading the tittle, it is about John Hunter, a public school teacher, that develop the idea of "The World Peace Game" (You can find it here: http://www.ted.com/talks/john_hunter_on_the_world_peace_game.html
ReplyDeleteOn the video he starts talking about how he got to that idea: When he was a young man, he really didnt have a clue of what he really wanted to do with his future, but many people inspired him on his way, his mom, dad and his brother, a film maker, but specially a school superintendant, that showed him the importance of implementing a space for students where they could create and make meaning out of understanding.
then he came up with the idea of creating the "The world peace game". This, at the beginning was a structure of 1,20 m. x 1,50 m. that after evolutioned to a plexiglas structure of 1,20 m. x 1,20 m. with 4 layers (space, outer space, airspace, earth space and undersea level) that had a new "world", involving countries, governments, organizations of any kind and anything we have in our society, but with the difference that here, kids crated their own world with their own ideas. The game includes a serie of 50 problems that kids need to solve (going from pollution, ethnic issues, global warming, military concerns, etc)and they need to solve all of them in order the game to be done.
Well, in fact it has more characteristics but you can take a look a the video to figure it out =) Anyway, personally I think that this is not just an entrepreneur man, but someone who is a person willing to change the future by a good method: Let the kids be aware of the current situation of the world and try to make them understand that they are a key factor in society, because they are the future generations that will have the task of fixing what past generations "did".
For me, this was a really cool and excellent idea, that in the end turns into a solution that really creates value for future generations and society itself, all af this trough a collective wisdom, so kids will be able to develop and improve skills and values that will allow them have a better future. =)
After watching many interesting TED talks I have decided to go with this one:
ReplyDeletehttp://www.ted.com/talks/seth_godin_on_sliced_bread.html
Seth Godin talks about how people nowadays have less time and more options to choose from, and considering that he emphasizes that people usually just ignore the ideas and product which are not standing out in any way. So in order to people notice your product it has to be bizzare and extraordinary. It is common fact that even bad ideas get more attention than just regular ones.
In the beginning Godin talks about the importancy of spreding the idea, and generally success of every idea depends on entreprenurial capability to spread them.
Marketing was all about attracting the average people with average products (mass marketing), but today there are too many informations out there and the minds of the majority are very good at filtering unnecessary and regular ideas so these people are very good at ignoring you. Instead of excommunicating the idea to them they should focus on the innovators, because they are the type of people which have obsessive need to try new things and if they like that thing they will maybe pass the information to their friends and family. The main point is that you are trying to communicate to the people which care about your products and want to listen what you have to say. And hopefully they will spread it out to the rest of the population.
He also mentions few rules which we have to follow: 1. Its all about the design, 2. The riskiest thing to do is to be safe.
The reason why I picked this TED talk is that I connected it to our entrepreneurship course. I like the idea that people have to think outside of the box and to be creative. This is the only way you can be remarkable and interesting to other people. In order to succed you have to do something unusuall and spread the idea to the inovators.
Andrea Festini
Recently I opened Twitter account because we talked about social media on the class and mentioned the importance of using it. When I searched TED talks online, I noticed the one of Evan Williams about Twitter.
ReplyDeleteEvan Williams is the co- founder of Twitter and he introduced us to the story how it all begun. At first they were working on Twitter as a side project. It was a simple idea, designed as a tool for communicating between family and friends. So trough Twitter people could inform their relatives what they are doing at the moment and receive this messages in a few seconds on their mobile phones.
But an amazing thing happened with this concept. It developed so much so people didn't use it only for sending regular tweets, also they used it for informing all people online about new informations they have experienced or found out. So Evan and his partner had to meet the customers needs and modify Twitter to the current situation. In the following months they bought company that invented Twitter search engine.
People started to use Twitter when the wildfires brouke out, in order to help their neighbours and local community. It stressed out the new ways of Twitter usage and new concepts which had to be implemented. In his speach Evan Williams also mentioned that he doesn't expect anything from Twitter, he just follows his hunch which he allready with Blogger.
My opinion is that even though they didn't have great expectations from Twitter project, power of human imagination managed to create many new aspects and concepts of usage of Twitter. To conclude, it is fascinating to me how a thing that started as a very simple concept to boost communication evolved to the concept it is used today.
Link: http://www.ted.com/talks/evan_williams_on_listening_to_twitter_users.html
Leonardo Skaramuca
One and half month ago my friend work on TEDex Zagreb and being so impress about whole thing I have started to look for more and more talks, since then I watched some of amazing people from different fields and specializations.
ReplyDeleteToday I have choose this one, 2005 TED Prize Winner:
Bono,
musician and rock star who has been raising public awareness and activist for AIDS and African poverty last 20 years, co-founder of DATA (Debt, AIDS, Trade, Africa).
As a Prize Winner he has "One Wish to Change the World" and his was:
"I wish for you to show the power of information — its power to rewrite the rules and to transform lives — by connecting every hospital, health clinic, and school in one African country, Ethiopia, to the Internet."
http://www.tedprize.org/2005-winners/#bono
Arthur Potts Dawson: A vision for sustainable restaurants
ReplyDeleteAs we were doing the project for Sheraton and the main problem was the cafe and the restaurant, I found this topic very interesting. Sustainable restaurant what is that? As Arthur said they are normal, classic restaurants that are trying to lower some kind of waste (water, time, energy...)
BACKGROUND The idea came from kitchen, because it's the place where the most food, water and energy can be wasted. Chef Arthur Potts-Dawson shares his very personal vision for drastically reducing restaurant, and supermarket, waste -- creating recycling, composting, sustainable engines for good (and good food).
IDEAS AND OPPORTUNITIES With a world trend of social responsability around and an idea like this bussines is doing great. He reconstructed 2 restaurants and he is planning to work on 5 more. His next project are supermarkets. So his first restaurant is made of sustainable, recyclable floor, recyclable chairs, etc. It is using energy produce by wind, even paint is low-volume chemical. The second restaurant is based on NO GAS restriction- it is completely electrical restaurant, which instead of air is using water-hydroelectricity.
MARKETING It is a project created for social and environmental issues and it is non profitable. There is no focused promotion, but world of mouth is making it work. Knowing you re going to complitely green restaurant makes it unique.
OPERATIONS
creating recycling, composting, sustainable engines for good (and good food)
FINANCE
No detailed informations about finance, but the project is based on long term returns , and what is more important- on returns that are important for all of us.
http://www.ted.com/talks/arthur_potts_dawson_a_vision_for_sustainable_restaurants.html
http://www.ted.com/talks/matthieu_ricard_on_the_habits_of_happiness.html
ReplyDeleteI think this ted talk is worth watching because every person wants to be happy but we often don't know how and where the happiness is...
As received by email from Monica Gonzalez
ReplyDeleteTed Challenge
Dennis Hong: Making a car for blind drivers
Background: Dennis Hong created a car that drives itself, the person just have to press a button and the car will start driving.
Ideas and Opportunities: The new idea that he develop was to design a car that blind people can drive by using high technology that will help the person identify objects, cars, and other obstacles. The opportunity for this product its big because he wants to reach a market that maybe has not being considered by car companies.
Marketing: Dennis presented the car in the Daytona International Speedway during the Rolex 24 raising event; he did a test run to proof that the car is safe and counts with the right technology. He used that event because he knew that a lot of people would attend.Operations: The cars has a gps system, a measure device, two cameras and lasers, all of these helps to locate objects near the car, other drivers and streets. Dennis put a vibrating vest that will vibrate when an object is close and also a steering wheel with voice commands that indicates he person to turn right or left or stop and go, etc.
Finance: The team of Dennis Hong created a robotic car that drives automatically and they won the third place in the competition that let them with five hundred thousand dollars
Results: the car its already design and build but because Dennis received some concern mails and letters telling him that putting a blind person will be dangerous so that’s why he is going to wait until he knows that the car its one hundred percent safe.The idea of a car for blind people it’s really good because they want more independence and move around. They have the same rights than people without a disability and I think that maybe people its not ready yet to receive a car like this but with more effort and enthusiasm Dennis can make the car zero defects.
Link: http://www.ted.com/talks/dennis_hong_making_a_car_for_blind_drivers.html
http://www.ted.com/talks/steve_jobs_how_to_live_before_you_die.html
ReplyDeleteI had hard studying period of my life in last couple of months. one day I was really exhausted and tired of it and my mom saw me and send me this link to encourage me and to support me. my first thought was, "omg she is sending me another email" but I watched it (because it was more interesting than studying) and I was amazed.
Steve Jobs said so many good and smart things in this video that I was almost in shock. since then, always when I'm discouraged and fed up with everything I'm always watching this video and it helps me a lot!! I'm so happy that I can share it with all of you!
I just saw this interesting video from Susan Lima bout cell transplant instead of organ transplant how amazing is that!
ReplyDeleteMedicine is making a big jump where we will be able to receive cell transplant by using the fat cells. The idea is to reprogram the fat cells to become into stem cells to be used to cure almost any disease and by using fat cells doctors will avoid the controversy and will be an abundant source of cells!
The thing that more called my attention was how the doctor looked for an alternate source to create stem cells.