Monday, September 23, 2013

#10 - The Prototype Challenge

If you have vision and manifest a model, scaled down or scaled up that helps you physically demonstrate how it might work or be useful it can help you sell your idea.  Taking the dream to reality right before your target audience of potential employees, investors and customers, the prototype can show you are on the right track and ready to take the steps towards the versions to come.  If you have ever watched an episode of the reality show Shark Tank then you know that the pitch with prototypes or better yet real sales are the ones that get the sharks in a frenzy.

To help you understand better the process, here is an excellent example that walks through a prototype case of Pawfect Suds, a natural dog soap shaped as a paw.


The process from concept art, computer-aided design, model using 3d printing, making the mold in silicon and then filling the mold with product and removing with variations adding color and scent.  To make your own prototypes you can make a sample of the product or even dramatize the service or experience so that it is clear not on what the steps are but that it can be executed as planned.




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