Friday, October 3, 2014

Idea Journal - Entry#3 Adapting Cookies for....

Cookies are symbols of baking with love.  When you think about the warmth and sweetness in a Cookie, it can conger up memories of family, friends and sharing and caring.  So when you want to communicate a message of love to someone who is far from home a cookie gift is a good choice.  Ideas about cookies can certainly relate to business but the first example we see was a concept born of love with a woman starting an action called "Treat the Troops".  Jeanette Cram has earned the nicknames "Crumbs" and simply "The Cookie Lady" devoted to baking cookies for military men and women serving the US.  She has got an army of volunteers of her own to focus on this cause.


When someone like Jeanette comes along and finds a gap in the market and fills it through a nonprofit seeking initiative it does not go unnoticed. She now fills scapbooks full of the thank you notes she receives from appreciative beneficiaries.  But besides her, others also begin to fill this gap for the same segment as can be seen with other cookie businesses that have popped up to adapt to the military and their families...

The recipe website Allrecipes.com understands this trend and offers a how-to section on their page.



A company opened in 1955, Butter Maid features a service where customers can create Build-A-Cookie Care Packages,








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