The mindmap above depicts the use of SCAMPER to create an idea journal on Cookie related business concepts. This will serve as a visual summary of tasks already performed which shows the mindmaps can be used as a planning tool or as in this case as a tool to reflect on progress. The image in the center is a cookie that has been bitten into to reflect that we sunk our teeth into the subject matter of Cookie biz. Then you can see that Ideas and Journal are also imagined using a light bulb and an open book, respectively. Going clockwise, each of the letters in SCAMPER is addressed as in each of the blog entries as follows:
Where a pretzel represents substituting traditional flavors for crazy flavors; substituting traditional ingredients like milk, eggs and wheat for others to make them more accessible to people with dietary restrictions.
Here we identified how to combine cookies and airlines. We found the company who has filled this particular niche by becoming a supplier of cookies individually wrapped an perfect for consumption with coffee during a flight.
In 2007, I found a trend emerging of cookies for those in the military. It seems it was not a fad as I was able to find many companies who are adapting soldier care packages for those serving their country at home and abroad.
To modify, magnify or minimize cookies I found a company who tried to outsize their competition by constructing the world's largest cookie and an oven to cook it in which equated to taking up a football field. The added modification was it was packaged in $10 portion to promote sale for fundraising purposes.
Cookie decoration has beeen elevated to an art form. We built on this to see business concepts where the decoration and art part were the basis of generating value for customers.
A core assumption of a cookie is that it is baked. If we remove the baking, then cookie dough is what remains. This is a clear trend as well as many offer cookie dough businesses for both cooking later or eating as a gourmet treat as is.
To explore how to innovate the cookie we looked at popular food items like pizza, fantasy solutions for eating in space, added protein concepts that use ground bugs instead of more common flours and also how inputs like kitchen tools, the not so humble cookie cutter could spin out as a new specialized niche.
All this covered in one hand drawn mind map.
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