Sunday, October 5, 2014

Idea Journal - Entry#9 Cookie package Prototype


I am using this post to show examples of both the storyboard technique and the prototype which will be displayed in class.  The storyboard technique is shown here with actual photos instead of the usual hand drawn sketches.  They are easily interchangeable and provide the visual references needed in the storyboard exercise.  The other component is a certain flow of progression and text to guide the viewer to understand how the story unfolds.  In this case, its a how to create a prototype of a Cookie box.  At the same time, the prototype is an often skipped or misunderstood in the pitch process.  But its actual not difficult to do and help to show how a customer would interact with the potential product, how it compares to other products already available by competitors or through alternatives and generally can open up a discussion for improvements and modifications with members of the entrepreneur's team and or investors.

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