Friday, October 3, 2014

Idea Journal for Cookie Business - Entry#1 Substitue


The following 9 blog entries will document my investigation into potential Cookie businesses.
 Using leading questions from the SCAMPER technique combined with Google image searches, I will discover unique selling propositions around the humble Cookie.  Why Cookies?  Well I am a talented cook with training to work in the hospitality industry and it was always a dream to open up a fusion cafe which of course would feature destination worthy cookies.  While it is not conducive to my current lifestyle.  Perhaps there is a potential business model that would work for me and I will explore the ideas here.   




Cookies are made of a combination of key ingredients including:
Flour
Eggs
Sugar
Fat
Flavorings
Toppings

in some different ratios.  But to substitute anyone of these core ingredients could be the seed behind an innovative cookie business like....
Flourless cookies - The Wow Baking Company
based in Kent, WA, USA this company features wheat-free and gluten-free certified cookies for wholesale and retail markets.

Eggless cookies

Bloom Cookies based in Edmonton, Alberta, Canada this Cookie company focuses on egg-free and dairy-free cookies that are suitable for vegans.  They serve other outlets and therefore are concentrated on wholesale business.

Crazy Flavors - 



Cookieyum based in Chicago, Illinois is a local cookie bakery that tries out unusual flavor combinations to specialize in crazy flavors.  Pictured above is one of the many cookies pictured on their facebook page. This one contains pretzels and chocolate as well as peanut butter chips.  Cookie Yum, indeed!

Therefore, for this first letter S - I tried to find substitutes for the usual to see how several cookie businesses are finding their own niches.

Next up....C for Combine....





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